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Research In Motion Limited Launching Blackberry Humour Campaign


Research In Motion Limited (NASDAQ:RIMM) has rolled out a BlackBerry humor campaign to reach younger buyers.

Research In Motion Limited Launching Blackberry Humour Campaign

Research In Motion Limited (NASDAQ:RIMM) has rolled out a new BlackBerry humour campaign – the 2012 Challenge Council Project – to attract younger customers.

The company has hired CollegeHumor.com’s Amir Blumenfeld and Streeter Seidell to lead the second BBM Challenge Council.

Research In Motion Limited (NASDAQ:RIMM) said in a statement, “The two comedic actors [Amir and Streeter] will challenge today’s youth to compete in a series of five challenges over three months presented through webisodes. With the help of special celebrity guest cameos, including Greyson Chance and Leighton Meester, each Challenge Council webisode will examine a misconception or myth about BlackBerry smartphones and ask participants to help correct it”.

Research In Motion Limited (NASDAQ:RIMM) shares were at 13.58 at the end of the last day’s trading. There’s been a -17.5% change in the stock price over the past 3 months.

Research In Motion Limited Launching Blackberry Humour Campaign
Research In Motion Limited (NASDAQ:RIMM) Analyst Advice
Consensus Opinion: Moderate Sell
Mean recommendation: 3.47
(1=Strong Buy, 5=Strong Sell)
3 Months Ago: 3.33
Zack’s Rank: 6 out of 25 in the industry


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