Nike Inc. (NYSE:NKE) Facing Slogan Backlash

Nike Inc. (NYSE:NKE) has faced a backlash over the phraseology used on a range of their sports T-shirts.

Nike Inc. (NYSE:NKE) Facing Slogan Backlash

Nike Inc. (NYSE:NKE) has been forced to replace its signature slogans on a range of skateboarding and snowboarding t-shirts after complaints.

The range saw T-shirts with the phrases “Dope,” “Get High” and “Ride Pipe”.

The company said that the terms are lingo used by skaters, snowboarders and participants in other extreme sports who they are trying to target with the shirts, but opponents say that the mottos support drug use.

Erin Dobson, a spokeswoman for Nike Inc. (NYSE:NKE) said in a statement that, “Sport is an antidote to drugs. There is no better adrenalin rush than catching a wave or landing a trick. The language is the same those skaters, BMX’ers and surfers use every day around the world.”

Nike Inc. (NYSE:NKE) stocks are currently standing at 82.19.

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