Google Inc. Updating Advertising Interface

Google Inc. (NASDAQ:GOOG) is set to roll out a new Adwords interface.

Google Inc. Updating Advertising Interface

The search engine Google Inc. (NASDAQ:GOOG) has added a new Display Network Tab to Adwords to make it easier to buy and track display advertising.

The new interface will be launched in the next few weeks. The company has also closely connected its Display Network to keywords.

Google Inc. (NASDAQ:GOOG)’s director of product management for display Brad Bender said, “AdWords was initially built for search advertising, and display capabilities were built on top of that platform. Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing where your ads will show. But the interface hadn’t changed. For a while, we’ve been talking about making display buying much easier. We’ve revamped AdWords to make that possible”.

Google Inc. (NASDAQ:GOOG) shares are currently standing at 642.59.

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