Apple Inc. (NASDAQ:AAPL) Hires Ex-Xbox Executive

Apple Inc. (NASDAQ:AAPL) has hired an Xbox executive for its App Store marketing in Europe.

Apple Inc. (NASDAQ:AAPL) Hires Ex-Xbox Executive

The US based technology giant Apple Inc. (NASDAQ:AAPL) has selected Robin Burrowes, who served as head of product marketing for Microsoft UK’s Xbox Live business, to run its European App Store marketing segment.

This move by Apple Inc. (NASDAQ:AAPL) has been marked as an initiative to improve its ongoing encroachment on the handheld gaming sector.

Apple Inc. (NASDAQ:AAPL) company shares are currently standing at 455.12.

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